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Digital Strategist (London)

Digital Strategist (London)

  • Location

    London

  • Sector:

    Sales and Marketing

  • Job type:

    Permanent

  • Salary:

    £100000 - £110000 per annum

  • Contact:

    Fiaz To

  • Contact email:

    f.to@finitas.co.uk

  • Job ref:

    BBBH67629_1635850895

  • Published:

    about 1 month ago

  • Consultant:

    Fiaz To

Our client is a leading behavioural analytics and data driven marketing business designed for physical venues. Their technology solutions integrate a variety of data sources to understand physical spaces and their visitors.

The Digital Strategist sits within the Data & Marketing Services, an experienced team of Digital Producer, Data Scientists, Marketing Experts and Engineers that help customers achieve their strategic objectives through bespoke data & marketing projects.

Responsibilities:

  • Act as the primary marketing lead, understanding client challenges and delivering innovative digital marketing solutions:
    • Ideation, scoping and execution of best-in-class digital, marketing and customer experience initiatives
    • In-depth analysis using core marketing metrics to measure, inform and optimize marketing campaigns
    • Presentation of ideas, proposals and findings direct to clients
    • Amplification of the products and services within their business or organization
  • Design and implement marketing strategies aligned with client business objectives targets
  • Collaborate with the Data Science team to leverage research insights to create best-in-class digital & marketing approaches
  • Support Account Management in driving the Customer Success Program:
    • Setting specific marketing goals and KPIs
    • Ensuring platform enablement and expertise
    • Designing and running client research and marketing workshops
  • Work closely with the Product team to enhance the product roadmap based on customer requirements and feedback
  • Create project documentation and work with PM tools including Jira and Trello to ensure projects are well defined and on track
  • Work with the Marketing Team to develop and deliver case studies with the client that can be published to the market

Requirements:

  • Enjoy the challenge of generating new digital strategies with an unwavering pursuit for excellence
  • 5+ years of commercial experience a Marketing strategist, Digital Strategist or Marketing manager
  • Well-founded knowledge of marketing analytics, demonstrated through an ability to interpret data, compile and present findings to varying audiences
  • A warm approach to clients without the fear to propose alternate thinking or challenge their approach to data and marketing
  • Have a passion for data-related projects and technology, demonstrated experience with data-driven marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of Martech, CRM, BI and CMS technologies eg SFMC, Campaign Monitor, Mailchimp, IBM Marketing Cloud, Tableau / PowerBI
  • Familiarity with SEO/SEM and Web Analytics (Google, Adobe etc), experience with PM tools, eg Jira and Trello
  • Excellent verbal and written communication skills
  • Have experience or interest in start-up environments