Our client is a leading behavioural analytics and data driven marketing business designed for physical venues. Their technology solutions integrate a variety of data sources to understand physical spaces and their visitors.
The Digital Strategist sits within the Data & Marketing Services, an experienced team of Digital Producer, Data Scientists, Marketing Experts and Engineers that help customers achieve their strategic objectives through bespoke data & marketing projects.
Responsibilities:
- Act as the primary marketing lead, understanding client challenges and delivering innovative digital marketing solutions:
- Ideation, scoping and execution of best-in-class digital, marketing and customer experience initiatives
- In-depth analysis using core marketing metrics to measure, inform and optimize marketing campaigns
- Presentation of ideas, proposals and findings direct to clients
- Amplification of the products and services within their business or organization
- Design and implement marketing strategies aligned with client business objectives targets
- Collaborate with the Data Science team to leverage research insights to create best-in-class digital & marketing approaches
- Support Account Management in driving the Customer Success Program:
- Setting specific marketing goals and KPIs
- Ensuring platform enablement and expertise
- Designing and running client research and marketing workshops
- Work closely with the Product team to enhance the product roadmap based on customer requirements and feedback
- Create project documentation and work with PM tools including Jira and Trello to ensure projects are well defined and on track
- Work with the Marketing Team to develop and deliver case studies with the client that can be published to the market
Requirements:
- Enjoy the challenge of generating new digital strategies with an unwavering pursuit for excellence
- 5+ years of commercial experience a Marketing strategist, Digital Strategist or Marketing manager
- Well-founded knowledge of marketing analytics, demonstrated through an ability to interpret data, compile and present findings to varying audiences
- A warm approach to clients without the fear to propose alternate thinking or challenge their approach to data and marketing
- Have a passion for data-related projects and technology, demonstrated experience with data-driven marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of Martech, CRM, BI and CMS technologies eg SFMC, Campaign Monitor, Mailchimp, IBM Marketing Cloud, Tableau / PowerBI
- Familiarity with SEO/SEM and Web Analytics (Google, Adobe etc), experience with PM tools, eg Jira and Trello
- Excellent verbal and written communication skills
- Have experience or interest in start-up environments
