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Product Marketing Manager

Product Marketing Manager

  • Location

    London

  • Sector:

    Sales and Marketing

  • Job type:

    Permanent

  • Salary:

    £45000 - £50000 per annum

  • Contact:

    Fiaz To

  • Contact email:

    f.to@finitas.co.uk

  • Job ref:

    BBBH77773_1652454797

  • Published:

    9 days ago

  • Consultant:

    Fiaz To

Our client is a leading provider of experience and research technology, they work with some of the world's best-known brands to help them discover, understand and share smart insights packed with real action potential.

They are looking for an exceptional Product Marketer to help them present their products in ways that will strengthen the brand and boost sales.

Key Responsibilities:

  • Sales Enablement:​ Create and execute a full range of sales tools, including sales decks, playbooks, case studies, guides, product videos and more to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first-hand what works and what doesn't with customers and prospects
  • Content Creation/Demand Generation:​ Create middle-of-the-funnel marketing content aligned to buyer personas (which you'll own), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
  • Competitive Intelligence:​ Understand their buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction

Key Requirements:

  • Bachelor's degree in business or marketing
  • 5+ years of product marketing experience in either B2B or B2C technology
  • English language to native or bilingual standard, with demonstrable experience driving production of product marketing collateral; Must be a solid writer
  • Familiar with CRM and marketing automation tools such as Marketo and Salesforce
  • Familiar with Content Management Systems
  • Strong ROI-tracking skills, able to prove what is -or isn't-working
  • Great people skills to interact with colleagues, cross-functional teams and third parties
  • SAAS /Software marketing experience desirable